OLD STYLE
– Context: Poster – Mixed with: cohesive Old Style and Transitional Style fonts – Message: an advertisement for a movie screening – Personality: Adventurous
– Context: Plaque on wall – Mixed with: all Old Style font – Message: an honor – Personality: Important
– Context: Embroidery – Mixed with: blank space – Message: identity – Personality: Prestige
TRANSITIONAL STYLE
– Context: Poster – Mixed with: Transitional Style fonts – Message: Recognition – Personality: Significant
– Context: Banner – Mixed with: blank space – Message: Think! – Personality: Bold
– Context: Poster – Mixed with: Transitional Style and Modern Style fonts – Message:a CLP advertisement – Personality: Studious
MODERN STYLE
– Context: A sign – Mixed with: blank space – Message: where to exit – Personality: Important
– Context: A sign – Mixed with: blank space and the red color – Message: if flashing, you need to leave the building – Personality: Important
– Context: A sign – Mixed with: an image and other Modern fonts – Message: think about the Communications major – Personality: Fun
DIGITAL STYLE
– Context: A hat – Mixed with: blank space and other digital fonts (Titleist logo) – Message: Brand of golf ball – Personality: Confident
– Context: An advertisement – Mixed with: an image and other digital fonts – Message: a philanthropy event – Personality: Fun
– Context: An advertisement – Mixed with: an image and other digital fonts – Message: a philanthropy event – Personality: Fierce
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